

About Us
About Us
About ChaBil
ChaBil is a boutique children’s clothing brand born from a love of timeless Danish design and a deep respect for nature. We create unique, playful pieces that celebrate childhood through clean lines, hand-drawn illustrations, and distinctive patterns - all designed in-house with care and creativity.
Our commitment to quality goes beyond aesthetics. We carefully source organic materials and work exclusively with certified suppliers who share our values for environmental responsibility and sustainability. Every garment is thoughtfully crafted to be gentle on your child’s skin and kind to the planet.
Passion is at the heart of everything we do. From the first sketch to the final stitch, we pour love and attention into each detail, ensuring that every piece stands apart from mass production and feels truly special. At ChaBil, we don’t just make clothes - we create lasting memories, designed to be loved, worn, and cherished for years to come.
The extraordinary world of parenthood
A life-changing experience that marks the beginning of a remarkable journey.



Celebrating the beauty of childhood and embracing memories
Childhood is fleeting and precious - and at ChaBil, we believe every moment deserves to be celebrated. Our designs are crafted to be more than just clothing; they are keepsakes filled with colours, character, and quality that stand the test of time.
We want our pieces to be part of your family’s stories, sparking joy, shared memories, and connections. Designed to be loved today, cherished tomorrow, and passed on as a symbol of the care and creativity that define ChaBil.

Creating ChaBil
Hello! I am thrilled to introduce myself as the founder and owner of ChaBil. From my earliest days, creativity and curiosity have been the driving forces behind everything I do.
Born and raised in the vibrant city of Copenhagen, Denmark, I embarked on a remarkable journey that led me to the Fashion & Design School in beautiful, Christchurch, New Zealand.
For nine incredible years, New Zealand became my home, igniting my passion for design and nurturing my creative spirit.
Seeking new inspirations, I then embarked on an exciting chapter in the bustling city of New York, where I immersed myself in its vibrant energy for an additional two years.

Where dreams come to life
Now, I am back in New Zealand, accompanied by my loving husband and our two wonderful children. As a mother, I understand the deep responsibility we have to provide a safe and nurturing environment for our precious little ones.
Beyond my dedication to creating beautiful things, I am driven by a strong passion for the environment and sustainability. At ChaBil, we prioritise the use of eco-friendly materials and sustainable practices to ensure that our clothing designs and toys not only bring joy and safety to children, but also contribute to the well-being of our planet. Join us at ChaBil as we unite creativity, curiosity, and sustainability.
Together, let’s create a world where beauty, playfulness, and environmental consciousness go hand in hand.
With love,
Stine Richardt
Founder and Owner of ChaBil
